SPOKANE, Wash. – American Eagle’s stock surged 25% following its earnings report, a rise attributed to a controversial ad campaign featuring Spokane actress Sidney Sweeney.
The CEO credited Sweeney’s “Good Jeans” commercial for the boost in sales and brand buzz.
In the ad, Sweeney is seen posing in American Eagle jeans, stating, “Jeans are passed down from parents to offspring. My body’s composition is determined by my jeans.”
The wordplay in the ad sparked debate, with some calling it clever while others compared it to eugenics.
Despite the mixed reactions, American Eagle reported that Sweeney’s collection sold out in just days.
