Detour destinations are the places tourists once passed through on the way to larger hubs. Now, these smaller towns and second cities are becoming the main event, offering more space and easier prices within a short drive or flight. With 73% of travelers worried about overtourism, these stops are moving higher on the must-visit map.
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Rerouting also changes who gains from travel. Instead of crowding major centers, visitors spend at local cafes and shops that rely on tourism. For travelers, it means fewer lines while bringing new income to communities that were once overlooked.
Travelers seek alternatives
More than half of today’s travelers avoid the busiest vacation spots, with countries such as France, Spain, Italy and Thailand losing ground to less-crowded options. These destinations still attract tourists, but clogged streets, packed attractions and high prices push many people to look elsewhere.
The strain on housing, transit and daily life in big cities has added to the search for alternatives. Smaller towns and rural regions now hold extra appeal, offering a slower pace and better value without the expenses that come with global hotspots. For many, the chance to explore new corners of the map feels not just practical but refreshing.
Detour destinations in Europe
Tourists looking for alternatives can find plenty across Europe. Reims, in France, is about an hour from Paris by high-speed train and has a reputation built on its Champagne houses and grand cathedrals. In Northern Italy, Brescia sits east of Milan, home to Roman ruins, Renaissance squares and UNESCO recognition tied to its long history.
In Belgium, Ghent offers canals, medieval towers and a lively student population that gives the city a different energy from Bruges. These destinations bring cultural heritage to the forefront without the constant crowds of urban hubs, making them appealing detour stops for curious travelers.
America’s alternate routes
Several cities across the United States are drawing attention from people looking beyond the usual big-ticket stops. Providence, R.I., brings together a lively arts scene and strong dining culture while keeping costs in check compared with its larger neighbors. The Blue Ridge Mountains in Asheville, N.C., blends outdoor escapes with galleries and breweries that help define the area’s character.
In Kentucky’s Bluegrass region, Lexington pairs horse-country roots with a vibrant bourbon and arts scene. The city counts more than 450 horse farms and 18 distilleries, and the area’s limestone-rich spring water plays a role in enhancing the flavor and quality of the spirits produced there.
Farther west, Santa Fe, N.M., draws visitors with its mix of Pueblo architecture, art markets and cultural depth. These destinations reward travelers with a stronger sense of place and the freedom to explore on their own terms.
Perks of traveling off route
Flights, lodging and meals often cost less outside larger hubs, and attractions usually feel less crowded. These factors give travelers more space to enjoy the setting without the stress of long waits or packed streets.
Beyond cost and convenience, culture plays a key role in the appeal of detour destinations. Smaller towns and rural regions offer chances to share meals with locals, browse neighborhood markets or take part in traditions that big cities sometimes overshadow. Spending in these areas spreads income more evenly, supporting communities that see fewer tourists while easing pressure on heavily visited places.
Smarter planning through detours
Choosing quieter routes can make trips easier to manage while spreading tourism benefits across more regions. When tourists fan out, the busiest centers feel less strain, and overlooked towns and cities gain attention.
Lower prices make room for longer stays and more flexibility. Guests can add side tours, extra meals or cultural stops that might not fit into a higher-priced itinerary. Many of these places also share the scenery, architecture or traditions of their better-known counterparts, making the experience feel just as rich without the congestion.
New paths expand travel choices
Travelers are rethinking their routes, choosing smaller towns that offer space, culture and better value than bustling centers. These detour destinations relieve the demand on major cities while supporting local businesses that depend on tourism. This move toward slower, smarter travel gives people a chance to enjoy a place more fully while helping the communities that welcome them.
Jennifer Allen is a retired chef turned traveler, cookbook author and nationally syndicated journalist; she’s also a co-founder of Food Drink Life, where she shares expert travel tips, cruise insights and luxury destination guides. A recognized cruise expert with a deep passion for high-end experiences and off-the-beaten-path destinations, Jennifer explores the world with curiosity, depth and a storyteller’s perspective. Her articles are regularly featured on the Associated Press Wire, The Washington Post, Seattle Times, MSN and more.
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