Busiest day for dating apps in 2026: How to prepare

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Dating Sunday, the busiest day for dating apps, is set for January 4, 2026. Hinge, a popular dating app, anticipates a significant increase in user activity as individuals seek meaningful connections in the new year.

In 2025, Hinge observed a 31.2% rise in likes and a 24.5% increase in messages compared to an average Sunday in 2024. This trend highlights the importance of Dating Sunday for those looking to connect.

Logan Ury, Hinge’s Lead Relationship Scientist, provides insights on how to make the most of this day. She emphasizes the value of sending likes and messages during “Dating Hour,” the peak time for activity. In the U.S., this occurs with most likes sent at 8:00 p.m. EST, messages at 9:00 p.m. EST, and voice notes at 10:00 p.m. EST.

For those eager to enhance their dating experience, Ury’s 2026 Dating Sunday Guide offers actionable tips for building meaningful connections.

For more infromation: Hinge’s 2026 Dating Sunday Guide


 

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