ATHOL, Idaho – Silverwood Theme Park has been sold to Atlanta-based themed attraction company, the Herschend Family Entertainment Corporation.
The Idaho theme park announced the sale in a Facebook post on November 12 saying that “After more than three decades as a proud family-owned and operated park, Silverwood is preparing for a new chapter.”
The post clarified that the theme park was not going anywhere and that the new owners’ “values, purpose, and people-first culture deeply align with our own.”
Herschend also posted about the acquisition, saying they had signed an exclusive term sheet to acquire Silverwood. They said they purchased the park from the Norton family, which ran Silverwood, Inc.
“Silverwood has been our family’s life’s work for more than three decades,” Paul Norton, Silverwood’s Chief Operating Officer, said in Herschend’s announcement. “When the time came to pass the torch, Herschend was the only choice. They share our values, our long-term approach, and our belief that parks like this are built by people with heart.”
Herschend operates more than 40 entertainment brands across North America including Dollywood, Silver Dollar City Parks and Resorts and the Harlem Globetrotters.
“This is more than a business transaction—it’s the continuation of a legacy,” said Andrew Wexler, CEO of Herschend. “We are honored that the Norton family has trusted us to carry their vision forward and excited to welcome the Silverwood hosts and guests to Herschend.”
The two companies are still working towards finalizing the final transaction, according to Herschend.
